Sia sells 50% of music catalog to Pophouse for $180 million
Sia has sold a 50% stake in her publishing and master-recording rights to Swedish firm Pophouse for $180 million, Rolling Stone and Music Business Worldwide report, with plans for an immersive avatar show years out; name-and-likeness rights are not part of the deal.
AI-assisted · US Brief desk · Sources listed below
What happened
The deal covers publishing and master-recording rights and does not include name and likeness, Rolling Stone reported. Pophouse's public announcement confirmed the 50% stake and creative partnership but did not publish the price. Music Business Worldwide said the $180 million figure implies a $360 million valuation for the full catalog and that the transaction remains subject to customary closing conditions.
Why it matters
The sale adds another major pop catalog to the avatar-and-rights wave led by Pophouse, showing how streaming-era catalogs are financed and extended beyond traditional touring.
What’s next
Watch for Pophouse's formal price confirmation if any, closing completion, and later creative details on the avatar show.
More context
Sia has sold a 50% stake in her music catalog to Pophouse Entertainment for $180 million, according to Rolling Stone, with the Swedish investment firm planning a future immersive avatar production around her songs.
What Sia said: "I'm really excited to be working with Pophouse. These songs mean so much to me," Sia said in the Pophouse release, looking ahead to "new and different ways these songs might get to live on." CEO Jessica Koravos called Sia's catalog an opportunity to celebrate and expand her work.
Avatar plans: A source told Rolling Stone the show would use Sia's vocals on hits she wrote or performed — including work tied to Rihanna's "Diamonds" — and is at least a couple of years from debut, possibly touring select cities. Pophouse co-founded ABBA Voyage and has avatar projects tied to Kiss and other catalogs.
Catalog context: An insider estimated Sia's writing and performance royalties at about $18 million a year, Rolling Stone reported. Hits such as "Chandelier," "Titanium," and "Cheap Thrills" each have more than a billion Spotify streams in published tallies cited by RS and MBW.
3 listed sources
- Rolling Stone (Charisma Madarang, Shirley Halperin), Oct 1, 2026: Sia sells 50 percent stake in catalog for $180 million
- Music Business Worldwide (Tim Ingham), Oct 1, 2026: Sia sells 50% of music catalog to Pophouse for a reported $180M
- Sourcing note: Dollar figure originates in TMZ's document report and is confirmed by Rolling Stone; Pophouse's public release confirms the partnership without stating the price.
References listed by US Brief; a source count is not a verification score.
Editorial sourcing notes
$180M price from TMZ legal documents as Rolling Stone confirmed (Oct 1) and detailed in Music Business Worldwide (Oct 1). Pophouse official release confirms 50% publishing/masters stake and partnership language but not the dollar figure. Avatar timing "couple years out" and ~$18M annual royalties from RS sources. Divorce escrow details via TMZ and MBW — keep brief, not gossip-led. Subject to customary closing conditions.
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