Roku quits smart home gadgets to focus on streaming after Fox deal
Roku is winding down sales of its smart cameras, doorbells, lights and plugs to focus on streaming, a spokesperson said, days after Fox Corporation completed its roughly $22 billion purchase of the company; existing devices will keep getting support.
AI-assisted · US Brief desk · Sources listed below
What happened
Roku is leaving the smart home business. "We're sharpening our focus on Roku's core mission: being the top streaming platform," a spokesperson told the newsletter Lowpass. "As part of that, we plan to wind down sales of smart home hardware and will provide continued support and services for Roku Smart Home products."
Why it matters
It is the first visible product cut under Fox. Roku's device revenue grew 33% from a year earlier last quarter, but its hardware losses more than doubled to $48.6 million from $22.9 million, which it blamed mostly on higher memory costs. Streaming players and Roku-made TVs stay; the company recently launched its first OLED sets.
More context
What's left: Only two smart home devices, the Roku Indoor Camera 360 and the Video Doorbell & Chime, were still in stock on Roku's web store, Engadget reported. Light strips, bulbs, other cameras, plugs and the home monitoring system were listed as out of stock, and many retailers no longer carry them.
Timeline: 2022, Roku entered the smart home with rebadged Wyze products. 2025, it began releasing its own smart home hardware. Early 2026, it stopped mentioning the devices in earnings reports. Early November, Roku posted its last earnings report as an independent company, then Fox completed its purchase, valued at about $22 billion by Engadget.
What remains unknown: How long security cameras and doorbells already in homes will get software and cloud support, and what other changes Fox plans for Roku's platform and channel lineup.
4 listed sources
- Engadget (Kris Holt), Roku will stop selling smart home devices and refocus on streaming, Nov. 11, 2026
- The Verge (Janko Roettgers), Roku is done with the smart home, Nov. 11, 2026
- Fox Corporation, Fox Corporation Completes Acquisition of Roku (press release), Nov. 2026
- TheDesk.net (Matthew Keys), Roku moves on from smart home accessory business, Nov. 2026
References listed by US Brief; a source count is not a verification score.
Editorial sourcing notes
The spokesperson quote first appeared in Lowpass and was repeated by Engadget and The Verge. The $22 billion deal value is as reported by Engadget; see Fox's release for the close. Hardware loss figures are from Roku's last earnings report as summarized by Engadget.
Like US Brief? You can support it with a tip.